Ayesha Says Steph Couldn’t Trash-Talk Barack Obama — The Sweet Reason Why

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News (2 / 1) 22.04.2026 21:58 / Tim

From casual rounds to a business bond

The Currys and the Obamas spent time together in Martha's Vineyard and on the golf course, a friendship that later evolved into a collaboration. Steph and Ayesha are relaunching the hydration brand PLEZi, which Michelle helped co-found, after their kids took a shining to the drink.

Shared values, family-first decision

Ayesha says the partnership grew from mutual work on children's health—Michelle's Let's Move and the Currys' Eat, Learn, Play. She describes the new Berry Boom flavor as a nostalgic melted popsicle, and notes that their children's enthusiasm sealed the deal.